Our designs are created by Ellie. Who is Ellie? She began designing for her own children when they were small. They grew up, but Ellie hasn't - she retains the joy and creativity of a child - and creates designs in the colors and shapes that delight a child. Realizing that no two babies are exactly alike, she is able to incorporate diverse styles & colors in a way that delights the eye and celebrates children and their uniqueness. She may be the new kid on the block, but she has been designing and refining the essence of childhood in her blankets for years.